In marketing, it's always a good idea to mix it up and change your approach every once in a while. Maybe take your efforts out of social media and use direct mail or billboard advertising, for example. Some shops will do print ads only during their slow times and then drop out when they get busy. Other shops, however, have been sticking with the same old marketing techniques for decades because they still work, but how will they continue to perform in today's ever-changing world of marketing? If you're still advertising in the yellow pages or putting flyers on cars in parking lots, it's time to make some changes and now is the ideal time to do it.
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